Personalization matters. It’s no surprise that it’s become a key recipe for the success of any commerce — online, onsite or otherwise. While most think of advertising when discussing personalization, the reality is that it encompasses much more. A look into “personalization” In today’s world, personalization has gone beyond advertising — it also includes product digitization, delivery options, communication, and online customer services. Frankly, enterprises need to think about the entire shopping journey, and to determine where personalization is beneficial. What’s often not discussed is that there are costs to this as well. For one, entities need to build, track,…
Author: Bernie
If you haven’t already, go and read the WIRED feature article “A Vast Untapped Green Energy Source Is Hiding Beneath Your Feet,” which details the quest to tap into geothermal energy using drilling techniques originally developed for fracking gas.WIRED senior writer Gregory Barber followed Joseph Moore, a geologist at the University of Utah, on his quest to work out how to drill down thousands of feet into hot, dense granite, before using water to extract geothermal energy.I asked Barber to tell me more about the story, and whether “enhanced” geothermal systems (EGS) are really going to uncork a clean-energy bonanza.Will…
I’ve used a large number of iPad apps over the last decade. Some were good, others have been great. I tried to approach this list by looking at those apps that only meet the latter requirement. Each one of these apps fits a specific role and provides a unique experience that improves upon what Apple includes in iPadOS on its own. Here are the factors I considered: Third-party syncing: It’s important to be able to sync your work with productivity apps, so I stuck with apps that allow third-party app syncing. Productivity features: Productivity means different things to different people, so I included…
It’s unfortunate when staff gets let go from a developer, and it looks as though Striking Distance Studios – the team behind The Callisto Protocol – is looking to layoff more than a fifth of its employees Possibly due to poor sales and reception Initially spotted by Twitter user Timur222, the layoffs have since been confirmed in a statement sent to IGN. A spokesperson for Krafton, the publisher behind The Callisto Protocol, said the company is looking to “implement strategic strategies,” which unfortunately means 32 staff members are being let go. The spokesperson goes on to say that employees who…
In about a month, Apple is expected to announce the iPhone 15 at its famous September event. While the Cupertino firm hasn’t yet revealed the announcement date, here’s everything you should expect at the most important Apple event of the year. Tech. Entertainment. Science. Your inbox. Sign up for the most interesting tech & entertainment news out there. By signing up, I agree to the Terms of Use and have reviewed the Privacy Notice. When will Apple hold its iPhone 15 event? Apple still hasn’t announced the official date of its September event. The company usually holds it in the…
Since the new “supercapacitor” concrete would retain its strength, a house with a foundation made of this material could store a day’s worth of energy produced by solar panels or windmills, and allow it to be used whenever it’s needed. Credit: Franz-Josef Ulm, Admir Masic, and Yang-Shao Horn Two of humanity’s most ubiquitous historical materials, cement and carbon black (which resembles very fine charcoal), may form the basis for a novel, low-cost energy storage system, according to a new study. The technology could facilitate the use of renewable energy sources such as solar, wind, and tidal power by allowing energy…
If you’re a serious gamer, a mechanical keyboard is the way to go. The response times are faster and they offer better tactile feedback than the usual membrane variety. If you’re in the market for such a keyboard, then you’re in luck. Amazon’s currently selling the Logitech G613 Lightspeed wireless mechanical gaming keyboard for $74.80, which is a whopping 42 percent off of the original $129.99 price. This peripheral is full-sized and includes a useful number pad on the right side of the deck. The Logitech G613 Lightspeed features six programmable G keys flanking the left side, Romer-G switches, and…
Three years of Early Access later, we are but hours away from the full release of Baldur’s Gate 3 on PC. Larian Studios recommends players kill a few minutes of their nigh-endless wait to perform a few file management tasks to ensure the best-possible Baldur’s Gate 3 experience upon release. Larian says that it has taken measures to ensure a smooth transition either way, but the company still recommends players perform these three simple tasks before playing the final game: delete your old saves, uninstall the Early Access, and remove any mods. “Your Early Access saves and player profiles aren’t…
The Indian government issued a new restriction on the import of laptops, tablets and all personal computers part of the HSN 8741 category which will now have to hold a special licensing requirement with immediate effect. The reasoning behind the move is to bolster the “Make In India” program and demand for locally produced tablets and computers. The new policy will result in price markups for imported laptop and tablet devices yet the exact specifics are still not clearly detailed. Import of laptops, tablets, all-in-one Personal Computers, and ultra-small form factor computers and servers falling under HSN 8741 shall…
Over the last half-century, we’ve come to think of Moore’s Law—the roughly biennial doubling of the number of transistors in a given area of silicon, the gains that drive computing forward—as something that just happens, as though it were a natural, inevitable process, akin to evolution or aging. The reality, of course, is much different. Keeping pace with Moore’s Law requires almost unimaginable expenditures of time, energy, and human ingenuity—thousands of people on multiple continents and endless acres of some of the most complex machinery on the planet. Perhaps the most essential of these machines performs extreme-ultraviolet (EUV) photolithography. EUV…