As mobile gaming continues to grow, developers and publishers face a persistent challenge: how to reach iOS users in Europe without being slowed down by restrictive App Store processes.
Onside.io, the leading Distribution Enabler for the iOS ecosystem, and Playgama, a global web game hub with over 300 million monthly players, are tackling this challenge head-on. The two companies announced a strategic partnership that makes Playgama’s full catalog of HTML5 games available on iOS through Onside’s alternative app store, fully compliant with the EU’s Digital Markets Act (DMA).
“Reaching iOS users in the EU has historically been slow, restrictive, and complex,” said John Snoek, COO of Onside. “With our platform, Playgama launched across the EU in just days. We handled the integration, payments, and native UX, letting them focus entirely on growth. This is what mobile distribution should look like in the post-DMA era—fast, flexible, and built around the publisher.”
The process was designed for speed and simplicity: within hours, Playgama delivered SDK bundles, assets, and test builds. Onside managed integration, packaging, and distribution, turning web games into native iOS apps without friction or legal uncertainty. The partnership instantly opens up the EU market to Playgama’s 300 million monthly players and establishes one of the largest alternative distribution deployments on iOS to date.
Dmitry Kachmar, Founder of Playgama, emphasized the vision behind the collaboration: “We believe the future of gaming lies in openness, where developers can distribute their games anywhere without friction or gatekeepers. Our collaboration with Onside shows this is possible today. We bring the games; Onside makes sure they reach players. Together, we’re building a more open and equitable ecosystem for everyone in gaming.”
Onside’s “wrap + distribute” model at scale provides a new benchmark for compliant, high-speed iOS distribution. For the industry, it demonstrates that alternative app stores can operate efficiently, securely, and transparently, bringing high-performance HTML5 games to mobile users almost instantly.
HTML5 games from Playgama’s catalog are now available for installation on iOS through Onside.
Developers and players can explore demos and stay updated at onside.io.