At the time, it teased a separate innovation center that it would locate near the Sandy Springs mothership, noting how important universities like Georgia Tech have been to the company’s growth. Building relationships with emerging mobility startups would also be a key objective.
This week, the company confirmed that it had signed a lease on a 60,000-square-foot space at Northyards, originally a Southern Railway train maintenance facility built in 1925. The historic six-building complex, which includes a 1911 roundhouse, was converted into creative office space in the early 2000s.
Mercedes-Benz says it will spend $34 million on a buildout to be managed by North Avenue Partners and designed by Goree + Abel architects. The space is set to open by summer 2026.
“Finding the home for our new Mercedes-Benz Atlanta Technology Center in midtown Atlanta is a major milestone in establishing our unified North American headquarters, a $34 million investment in the region,” Jason Hoff, CEO at Mercedes-Benz North America, said in a statement provided to Global Atlanta. “We’re grateful to our state, local and business partners for helping us create this new facility, and we look forward to welcoming even more talented team members to this world-class city, to further our growth and commitment to the U.S. market together.”
The state of Georgia also welcomed the news, noting how woven into the fabric of the state’s business community Mercedes-Benz has become, especially given its naming rights of the stadium serving the Atlanta Falcons and Atlanta United.