Complex products create complex marketing challenges.
Just ask real estate agents, mortgage lenders, or even government officials trying to keep up with an endless stream of customer touchpoints across an ever-growing list of communication platforms.
This challenge caught the attention of Aru Anavekar, a Charlotte tech and product leader, who in 2017 started working on a new tool to streamline conversations and ultimately improve led conversions for companies closing more complex transactions.
At its core, Botsplash is an enterprise omni-channel conversational and messaging platform that makes it easier for businesses to connect with customers via the digital channels they most prefer. Its omnichannel approach helps businesses keep on top of real-time SMS messaging, as well as conversations taking place across chat, email, and voice platforms.
Botsplash’s built in AI tools analyze and personalize each customer journey, giving specific recommendations about how to best connect. It also suggests how what next steps and follow ups will work best for a specific audience member.
The platform has found particular traction in sectors where lengthy sales cycles and regulatory requirements make customer communication especially challenging. To date, the company has attracted an impressive list of customers, including Mutual of Omaha Mortgage, Guaranteed Rate, and Baldwin Risk Group.
Get To Know The CEO Of Botsplash
Under Anavekar’s leadership, Botsplash has grown to be a profitable bootstrapped company since year one of its launch.
Now, an eight-year entrepreneurial journey wasn’t exactly what she had envisioned when starting the company. Anavekar was a developer in the financial services space with Wachovia before joining Lending Tree, a Charlotte-based online lending marketplace. After completing her MBA at Wake Forest University in Winston-Salem, North Carolina, she wanted to step into the entrepreneurial world for one year to work on an idea around the emerging world of chatbots and automation.
That one-year idea ultimately grew into Botsplash.
Her roots in the compliance-focused financial services and banking world ultimately shaped Botsplash. The platform focuses on security, with data being not only encrypted, but in some cases encrypted multiple times to protect data.
Botsplash’s team has grown to include ten employees working in Charlotte, a city that has grown to be an increasingly strong market for FinTech, InsurTech, SaaS, and B2B ventures.
