Atlanta entrepreneurs Van Willis, David Harvey and their team of healthcare professionals want to help you take a more proactive approach to your medical care…one biomarker at a time.
Willis and Harvey are launching Veo Health as a health optimization platform that covers important holistic health gaps found in today’s healthcare system.
“Traditional healthcare is reactive, not proactive,” Willis told Hypepotamus, with the vast majority of medical spend going towards individuals who have already developed a disease or have suffered illness or injury.
“Insurance covers the bare minimum on prevention,” he added, pointing to the 15-20 biomarkers that a physician might look at during an annual exam. In reality, there are over 100 such biomarkers that could help better predict health outcomes that are simply not tested.
So the Veo team worked with physicians around the country to build out an “ideal test panel” that Veo members have access to. Members, who are those looking to optimize their health journey, can go to a nearby lab that does a specialized panel of tests, ranging from glucose metabolism to gut health. An internal AI tool generates a rough draft of a health plan based on the test outputs, but a panel of physicians, nutritionists, and wellness coaches create a personalized plan based on an individual’s specific biomarkers.
Follow up with a person’s healthcare team are held virtually throughout the year.
Veo accepts accept HSA/FSA cards, but it is generally a cash pay service.
The goal is to help people take an “holistic, proactive approach” to health and ultimately detect chronic diseases early. Such proactive healthcare does exist, including the executive health programs at major healthcare facilities like Mayo Clinic. But the price of such programs are not accessible to most Americans.
HealthTech In Atlanta
The Veo team is no stranger to the healthcare and HealthTech world.
Willis and Harvey met in first grade at Darlington School in Rome, Georgia. Willis said the two credit their third grade class called “Mini Society” for giving them an early glimpse at entrepreneurial thinking. Post college, the two would go on and found several companies together, starting out in the telecommunications space. They ultimately both found themselves at the intersection of health and technology, building medical messaging services, appointment reminder platforms, patient portals, and lab test delivery systems.
They sold one of their companies, MedicalMessaging.net, to athenahealth in 2008.
Veo Health is a new type of challenge for Willis and Harvey, as they see the platform resonating strongly as a direct-to-consumer health platform.
As Veo gets off the ground, the team has raised a friends and family round of capital.