The days of cold emails, calls and ads are dying, and fast. With saturated inboxes and much more limited attention spans, the average cold email reply rate is set at 1%, call success lies at 2.3%, and ads are struggling to reach their target audience with an overflow of hyper-personalized artificial intelligence (AI)-backed promotions pushing them further and further into internet oblivion.
The issue is more acute in the B2B markets, which involve company buying decisions, larger purchases with fewer buyers, derived demand, longer buying cycles and a reliance on personal selling. In this, startups especially lack an established customer base, for which they need to prioritize increasingly complicated customer acquisition strategies.
Such was the landscape that Ibrahim Hasanov found himself in after developing product after product: reaching and engaging with customers was always the hardest part, regardless of innovation and market appeal. But in taking frustration as inspiration, Hasanov developed Myuser, a platform for founders to connect with their audience effortlessly.
“My background as a developer gave me the technical foundation, but it was my experience struggling to find users that truly shaped Myuser’s mission: making customer acquisition as seamless and accessible as building the product itself,” the CEO told StartupBeat.
Through the streamlining of the entire B2B lead outreach process, Myuser is a pioneer in integrating AI-powered agents, building custom landing pages and leveraging a database of hyper-personalized communication hooks. With no forms, set-up or technical expertise required, the company aids businesses in connecting with customers via accessibility, automation, and scalability pillars.
A recent study found that in order to navigate contemporary hardships, startups must integrate marketing-driven and sales-driven funnels that facilitate a comprehensive lead qualification process. Content marketing and more efficient communication channels between leads and sales teams, for instance, can enhance businesses’ chances of effectively appealing to potential customers.
Within such a dynamic environment, however, human-made personalization seems impossible, with thousands of potential clients deserving- and requiring- equally tailored outreach strategies. Hence, a paradox emerges: in order to stand out amidst competitors, startups must invest in seemingly unfeasible outreach strategies that personalize outreach efforts, which must also be deployed en masse.
Today’s buyers are exhausted by irrelevant and impersonal outreach, and crave real human connection, according to Hasanov. To alleviate this, Myuser integrates AI personalization to handle millions of interactions and automate outreach processes, from finding the right leads and creating hyper-personalized emails, to managing follow-ups and creating landing pages.
“At the end of the day, people don’t want to feel like just another name on a list. If your outreach isn’t genuinely personalized and doesn’t offer real value, it’s probably going straight to the trash. That’s why we believe the era of copy-paste or template-based cold outreach is over- and it’s time for something smarter, more authentic, and actually worth reading,” the founder stated.
It is no coincidence that Myuser has seen the greatest traction with SaaS, fintech and production companies, as technology startups face especially pressing challenges in their path to success. From lengthy cycles to the high stakes of their products and services, tech startups grapple with amplified acquisition difficulty.
In reference to their customer base, Hasanov highlighted a recurring challenge: reaching the right decision-makers quickly and efficiently with limited resources or brand recognition.
“The key isn’t just blasting out messages, but setting the right budget and laser-focusing your targeting. Our platform- and our AI- helps customers define their ideal prospects, segment by industry, role, or even company growth stage, and then automate the outreach so it feels tailored- not spammy.”
Despite its innovative product, response rates that outperform the industry average, and positioning itself as the first fully-autonomous B2B sales platform, Myuser still faced many challenges other businesses, like its clients, confront on a daily basis.
“We started with zero ad budget, no social media presence, and no established network- so getting those very first customers felt like trying to shout into the void,” Hasanov explained.
“Instead of letting that stop us, we decided to put Myuser to the ultimate test: we used our own platform as our main distribution engine. By sending out highly personalized cold outreach emails- crafter by Myuser- we managed to connect with our earliest users directly,” he added.
And although Hasanov’s bet on AI dates back to Myuser’s 2018 founding, recent research has validated the company’s methods. A 2025 study, for instance, found that AI-driven opportunities can significantly enhance B2B sales through the automation of repetitive tasks, allowing sales teams to focus on more strategic activities. Additionally, they can also enhance customer engagement via personalized experiences, improve decision-making using big data-backed insights, and facilitate continuous feedbacked sales improvement.
What sets Myuser apart, however, is two-way AI conversations. Through it, AI agents can answer pre-sale questions, schedule meetings, and respond like a human while avoiding AI “hallucinations”, or off-base replies.
“We embraced that challenge early on, even if it meant learning through a few mistakes. By taking that risk, we’ve trained our AI to get smarter and more accurate over time, so it can handle real conversations,” Hasanov stated.
Much like his clients, the founder sees a future in which sales outreach becomes nearly effortless. With the help of automation tools which can handle the heavy lifting, Hasanov pictures teams having the time and space they need to focus on what really matters: building great products and innovating.
“Imagine waking up and saying ‘I want to spend $500 on outbound today,’ and our AI springs into action: it buys and warms up domains, creates mailboxes, finds leads, and uses the ‘Show Me You Know Me’ method to write the hyper-personalized emails, replies to prospects, and even schedules calls- all automatically.”
What’s next for Myuser, however, also includes empowering teams because as noted by the CEO, “the future belongs to the companies that use technology to make a business more human, not less.”
“Technology is finally making it possible for builders, creators, and founders to connect with their audience in ways that are smarter, more authentic, and a lot less stressful,” Hasanov concluded.